Strategic Evaluation of the Enterprise Relationship with the Economic Impact Groups

The article outlines the problem of the strategic evaluation of the enterprise relationships with the economic impact groups (stakeholders). This evaluation is a part of the strategic controlling and lies in quantifiable (absolute or relative) determining of the enterprise interests concerning the economic impact groups, its contribution to their activities and vice versa – interests and contributions of economic impact groups to the enterprise activity in order to balance their interests. Purpose – The article aims to justify the main objectives, indicators and methods of strategic evaluation of enterprise relationships with the economic impact groups. Design/Methodology/Approach – In the article, which is the result of a case study, the methodological basis of the study is fundamental provisions on enterprise development strategy in the context of its cooperation with economic impact groups and methods of strategic evaluation of this cooperation.Findings – Methods of strategic evaluation of enterprise cooperation with the main economic impact groups have been developed.Originality/Value – Scientific substantiation of possible ways of strategic evaluation of enterprise cooperation with internal and external economic impact groups feasibility and effectiveness.Article type – Original paper.