„On the other side of the border”. The media in strengthening an international dialogue (the Czech-German Journalism Award)

The purpose of this article is to describe the role and significance of the Czech-German Journalism Award in creating a dialogue between journalist circles in both countries (the Czech Republic and the Federal Republic of Germany). Their competition is a tool for developing strategic external communication between the two nations, the aim of which is to strengthen mutual understanding. A structural and qualitative analysis of text was used as the research method, while the mission was to describe the kinds of publishers/broadcasters awarded and characterize the problems discussed in the award-winning works of the two editions of the Award held to date.