According to the canons of liberal democracy, both political and media systems constitute
two spheres which strongly interact but still are separated and fulfill different aims. The actors
belonging to these spheres play specific social roles, due to sets of rules called (respectively) the logic
of politics and media logic. Politicians are supposed to create and reshape the world gaining electorate
support while the media should show, explain and interpret the world in a way that attracts its audience.
The two are expected to compete inside their spheres but not with each other. Today, however,
the mediatization of politics and politicization of the media have changed the relationship between
politicians and journalists. The aim of the article is to describe the phenomenon of redefinition of roles
of the main actors of political communication, using content analysis of television political interviews
during an election campaign. Elections create a special situation of mutual interdependence of the two
entities as well as the need to achieve their specific goals. The authors weigh up whether the changing
formula of TV interviews is an element of a broader phenomenon of competition and trial of taking
up control in the process of political communication or just incidental behavior typical for the time
of an election.
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