This paper focuses on the types of successful strategies implemented in high
performance organizations. It is argued that globalization has resulted in
rapid diffusion of high performance practices transforming especially those
organizations functioning in the international arena. By the same token, the
use of different types of strategies in high performance organizations has
become the commanding aspect of gaining competitive advantage for global
companies. Broadly, the utilization of various strategies depends on the
evaluation of content based and process based approaches during the
formation process of strategic action. As for those organizations willing to
transform their traditional organizational processes into high performance
practices, the dilemma of choosing between planned strategies and emerging
strategies becomes the basic proposition in strategy determination. In this
vein, a conceptual framework is developed which bring forth the institutional
conditions whereby high performance organizations can choose between
planned and emerging strategies. Choosing an appropriate strategy in high
performance organizations for sustaining competitive advantages is a crucial
aspect in order to thrive in a constantly changing global environment.
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