Purpose: The focus of this article is on the axiology of leadership, which is a description of the guiding values and characteristics of a leader, including innovation, growth, skilful direction-setting, listening and attentiveness, proactive empowerment, accountability, judgment, and persuasion. Design/methodology/approach: The article uses the method of comparative-descriptive analysis. In this article, I characterize the different types of leadership including its strategic, activating, operational and forcing form. Findings: I refer to the scientific theory of authorities in the field of organizational management and leadership coaching by Owen, Krupp, Schoemaker, as well as Kaplan and Kaiser; for comparison, I also include Sieraczkiewicz’s leadership typology. Unconsciously, however, the leader’s qualities/attributes, when abused, can become the greatest obstacle and disadvantage, which not only thwarts all the efforts of the team, but also makes the leader-head of that team ineffective. Research limitations/implications: The text takes up issues related to the problem of development and self-development in the field of business. Practical implications: The paper concerns the development of an individual, leader and his team in the professional and private sphere. Text will be interest broadly understood business. Social implications: Unconsciously, however, the leader’s qualities/attributes, when abused, can become the greatest obstacle and disadvantage, which not only thwarts all the efforts of the team, but also makes the leader-head of that team ineffective. Originality/value: Originality of the article is confirmed by the description of basic features/values that every contemporary leader should cultivate. Characteristic feature of the contemporary leader is his versatility and the related axiological pluralism.
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