The lexeme glamour is currently used as a keyword to describe various socio-cultural phenomena. First and foremost, the term glamorous is used to describe someone who is charming, physically attractive, alluring, sexy. It is often used to describe beautiful architecture and baroque interior design. The lexeme is also used in reference to dazzling fashion, luxurious cars, and even charming gadgets. Therefore, is often mistakenly associated with the world of celebrities. However, glamour is more than just external beauty, a created style, fake elegance, luxury, fame, or sex appeal. It may be the attribute of a person – making him or her exceptional, maybe even statuesque. It is something one is. Some people have the “gift” of glamour. Many simply create it for themselves. Because glamour offers the promise of life without mediocrity; it transports us away from everyday experience and makes our dreams seem accessible. Stereotypically glamour is treated as a kind of illusion typical of romance. Glamour and charisma often go together, but are not equivalent. The aim of the article is to revise the stereotypes connected with the lexeme glamour and charisma, celebrity and illusion of reality typical for romance.
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