In this work the identification of the process of changes in rural tourism has been presented. The evolution of rural tourism is defined by changes occurring in the countryside and in tourism itself. The presented analysis of the evolution of rural tourism is based on a change in the approach to the definition of rural tourism, to the supply and demand, and to the influence of rural tourism on rural environment. The analysis is restricted by the available literature of the subject and by statistical data for Poland. In the beginning the rural tourism was considered as the tourism occurring in the countryside. Afterwards, many aspects of rural tourism were recognized, which is reflected by its definitions. The evolution of tourism supply also took place and, as a result, the tourism supply became more diverse. Apart from traditional forms of vacational tourism, some new forms requiring a specifically designed landscape, equipment, cultural events, managment etc. appeared. New clients looking for specific experiences in rural tourism also appeared. For such clients the countryside became a tourism product. They are also able to provide a sufficient income for the sustainable development of the countryside. Providing tourism services by farms often leads to the collapse of their agricultural activity, and, in consequence, to the dominating role of tourists’ service, which leads to the multifunctionality of the countryside. Such a hypothesis requires further empirical investigations. The literature of the subject indicates that the model of tourist area lifecycle (TALC), as proposed by Butler in 1980, is useful for carrying out analyses of rural tourism evolution.
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